Macdonalds vs Coombs Family Farms · Bay Area shelf head-to-head
Macdonalds and Coombs Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coombs Family Farms carries more Brand PowerCoombs Family Farms is in more Bay Area grocersCoombs Family Farms fields the deeper lineupCoombs Family Farms sits further up the premium end
Macdonalds
Coombs Family Farms
15
brand power
28
2
products
5
1
categories
2
6
grocers
11
$1.23
price per fl oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Macdonalds▭ Coombs Family Farms
Distribution · 30% of score25·46
M
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Macdonalds
no top category Coombs Family Farms doesn’t also play in.
only Coombs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Macdonalds · 3
only Coombs Family Farms · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Macdonalds · Coombs Family Farms