Made In Nature vs Patience Fruit & Co · Bay Area shelf head-to-head
Made In Nature and Patience Fruit & Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made In Nature carries more Brand PowerMade In Nature is in more Bay Area grocersMade In Nature fields the deeper lineupPatience Fruit & Co sits further up the premium end
Made In Nature
Patience Fruit & Co
43
brand power
12
15
products
3
2
categories
1
10
subcategories
2
16
grocers
4
$1.50
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made In Nature▭ Patience Fruit & Co
Distribution · 30% of score67·17
P
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made In Nature
only Patience Fruit & Co
no top category Made In Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made In Nature · Patience Fruit & Co