Made In Nature vs Solely: Dried Fruit · Bay Area shelf head-to-head
Made In Nature and Solely: Dried Fruit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made In Nature carries more Brand PowerMade In Nature is in more Bay Area grocersMade In Nature fields the deeper lineup
Made In Nature
Solely: Dried Fruit
43
brand power
12
15
products
2
2
categories
1
10
subcategories
1
16
grocers
8
$1.50
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made In Nature▭ Solely: Dried Fruit
Distribution · 30% of score67·33
S
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made In Nature
only Solely: Dried Fruit
no top category Made In Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Made In Nature · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made In Nature · Solely: Dried Fruit