Made In Nature vs United With Earth · Bay Area shelf head-to-head
Made In Nature and United With Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made In Nature carries more Brand PowerMade In Nature is in more Bay Area grocersMade In Nature fields the deeper lineupMade In Nature sits further up the premium end
Made In Nature
United With Earth
43
brand power
16
15
products
3
2
categories
1
10
subcategories
1
16
grocers
4
$1.50
price per oz
76.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made In Nature▭ United With Earth
Distribution · 30% of score67·17
U
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made In Nature
only United With Earth
no top category Made In Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made In Nature · United With Earth