Maestri vs Vermont Salumi · Bay Area shelf head-to-head
Maestri and Vermont Salumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineupVermont Salumi sits further up the premium end
Maestri
Vermont Salumi
49
brand power
27
20
products
17
5
categories
2
13
subcategories
2
14
grocers
1
$3.63
price per oz
$4.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maestri▭ Vermont Salumi
Distribution · 30% of score58·4
V
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermont Salumi
no top category Maestri doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maestri · Vermont Salumi
