Magnum vs Melona · Bay Area shelf head-to-head
Magnum and Melona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Magnum is in more Bay Area grocersMagnum fields the deeper lineup
Magnum
Melona
21
brand power
20
10
products
7
1
categories
1
1
subcategories
2
6
grocers
3
$8.44
avg price
$10.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Magnum▭ Melona
Distribution · 30% of score25·13
M
M
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Magnum
no top category Melona doesn’t also play in.
only Melona
no top category Magnum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Magnum · 4
only Melona · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Magnum · Melona
