Maille vs Grey Poupon · Bay Area shelf head-to-head
Maille and Grey Poupon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille fields the deeper lineupMaille sits further up the premium end
Maille
Grey Poupon
36
brand power
24
8
products
4
3
categories
1
13
grocers
12
$1.05
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maille▭ Grey Poupon
Distribution · 30% of score54·50
G
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grey Poupon
no top category Maille doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maille · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maille · Grey Poupon
