Maille vs Willamette Valley Mustards · Bay Area shelf head-to-head
Maille and Willamette Valley Mustards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille fields the deeper lineupWillamette Valley Mustards sits further up the premium end
Maille
Willamette Valley Mustards
36
brand power
12
8
products
2
3
categories
2
13
grocers
1
$8.70
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maille▭ Willamette Valley Mustards
Distribution · 30% of score54·4
W
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maille
only Willamette Valley Mustards
no top category Maille doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maille · Willamette Valley Mustards