Maisie Jane's vs Riverview · Bay Area shelf head-to-head
Maisie Jane's and Riverview, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaisie Jane's is in more Bay Area grocersMaisie Jane's fields the deeper lineup
Maisie Jane's
Riverview
43
brand power
29
24
products
8
4
categories
2
9
subcategories
2
6
grocers
4
$1.51
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maisie Jane's▭ Riverview
Distribution · 30% of score25·17
R
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maisie Jane's
only Riverview
no top category Maisie Jane's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maisie Jane's · 4
only Riverview · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maisie Jane's · Riverview
