Maison Perrier vs Sparkling Ice® · Bay Area shelf head-to-head
Maison Perrier and Sparkling Ice®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sparkling Ice® carries more Brand PowerMaison Perrier is in more Bay Area grocersSparkling Ice® fields the deeper lineup
Maison Perrier
Sparkling Ice®
32
brand power
40
16
products
33
2
categories
1
10
grocers
9
12.3¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maison Perrier▭ Sparkling Ice®
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maison Perrier
only Sparkling Ice®
no top category Maison Perrier doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maison Perrier · 3
only Sparkling Ice® · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maison Perrier · Sparkling Ice®
