Maltesers vs Ritter Sport · Bay Area shelf head-to-head
Maltesers and Ritter Sport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritter Sport carries more Brand PowerRitter Sport is in more Bay Area grocersRitter Sport fields the deeper lineupMaltesers sits further up the premium end
Maltesers
Ritter Sport
18
brand power
41
4
products
34
2
categories
3
4
grocers
10
$2.44
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maltesers▭ Ritter Sport
Distribution · 30% of score17·42
M
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maltesers
only Ritter Sport
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maltesers · 0
no exclusive doors — everywhere Maltesers is, Ritter Sport is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maltesers · Ritter Sport
