Mama Mel's vs Mestemacher · Bay Area shelf head-to-head
Mama Mel's and Mestemacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mestemacher carries more Brand PowerMestemacher is in more Bay Area grocersMestemacher fields the deeper lineup
Mama Mel's
Mestemacher
0
brand power
35
3
products
14
1
categories
1
3
subcategories
5
1
grocers
12
$18.92
avg price
$7.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mama Mel's▭ Mestemacher
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mama Mel's
no top category Mestemacher doesn’t also play in.
only Mestemacher
no top category Mama Mel's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mama Mel's · 0
no exclusive doors — everywhere Mama Mel's is, Mestemacher is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mama Mel's · Mestemacher