Mamahuhu vs Ajinomoto · Bay Area shelf head-to-head
Mamahuhu and Ajinomoto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ajinomoto carries more Brand PowerAjinomoto is in more Bay Area grocersAjinomoto fields the deeper lineupMamahuhu sits further up the premium end
Mamahuhu
Ajinomoto
7
brand power
27
2
products
9
1
categories
4
1
subcategories
5
3
grocers
6
$13.04
avg price
$12.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mamahuhu▭ Ajinomoto
Distribution · 30% of score13·25
M
A
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mamahuhu
no top category Ajinomoto doesn’t also play in.
only Ajinomoto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mamahuhu · 1
only Ajinomoto · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mamahuhu · Ajinomoto