M&m's vs Rolo® · Bay Area shelf head-to-head
M&m's and Rolo®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's carries more Brand PowerM&m's is in more Bay Area grocersM&m's fields the deeper lineup
M&m's
Rolo®
46
brand power
12
48
products
2
2
categories
1
13
grocers
6
$1.05
price per fl oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M&m's▭ Rolo®
Distribution · 30% of score54·25
R
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
only Rolo®
no top category M&m's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: M&m's · Rolo®
