Manuka Health vs Marshall's Farm · Bay Area shelf head-to-head
Manuka Health and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineupManuka Health sits further up the premium end
Manuka Health
Marshall's Farm
21
brand power
33
5
products
21
1
categories
1
3
grocers
7
$5.25
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manuka Health▭ Marshall's Farm
Distribution · 30% of score13·29
M
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manuka Health
no top category Marshall's Farm doesn’t also play in.
only Marshall's Farm
no top category Manuka Health doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Manuka Health · 1
only Marshall's Farm · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manuka Health · Marshall's Farm