Manukora vs Bay Area Bee Company · Bay Area shelf head-to-head
Manukora and Bay Area Bee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bay Area Bee Company carries more Brand PowerBay Area Bee Company is in more Bay Area grocersBay Area Bee Company fields the deeper lineupManukora sits further up the premium end
Manukora
Bay Area Bee Company
27
brand power
37
9
products
16
1
categories
1
7
grocers
9
$6.43
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manukora▭ Bay Area Bee Company
Distribution · 30% of score29·38
M
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manukora
no top category Bay Area Bee Company doesn’t also play in.
only Bay Area Bee Company
no top category Manukora doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Manukora · 4
only Bay Area Bee Company · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manukora · Bay Area Bee Company