Manukora vs Gipson's Golden · Bay Area shelf head-to-head
Manukora and Gipson's Golden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manukora carries more Brand PowerGipson's Golden fields the deeper lineupManukora sits further up the premium end
Manukora
Gipson's Golden
27
brand power
22
9
products
16
1
categories
1
7
grocers
7
$6.43
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manukora▭ Gipson's Golden
Distribution · 30% of score29·29
M
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manukora
no top category Gipson's Golden doesn’t also play in.
only Gipson's Golden
no top category Manukora doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Manukora · 3
only Gipson's Golden · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manukora · Gipson's Golden