Manukora vs Marshall's Farm · Bay Area shelf head-to-head
Manukora and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm fields the deeper lineupManukora sits further up the premium end
Manukora
Marshall's Farm
27
brand power
33
9
products
21
1
categories
1
7
grocers
7
$6.43
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manukora▭ Marshall's Farm
Distribution · 30% of score29·29
M
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manukora
no top category Marshall's Farm doesn’t also play in.
only Marshall's Farm
no top category Manukora doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Manukora · 3
only Marshall's Farm · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manukora · Marshall's Farm