Maple Valley vs Runamok · Bay Area shelf head-to-head
Maple Valley and Runamok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Runamok carries more Brand PowerRunamok is in more Bay Area grocersRunamok fields the deeper lineupRunamok sits further up the premium end
Maple Valley
Runamok
14
brand power
34
3
products
7
1
categories
1
3
grocers
11
$1.20
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maple Valley▭ Runamok
Distribution · 30% of score13·46
M
R
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maple Valley
no top category Runamok doesn’t also play in.
only Runamok
no top category Maple Valley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maple Valley · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maple Valley · Runamok
