Marella vs Sfoglini · Bay Area shelf head-to-head
Marella and Sfoglini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sfoglini is in more Bay Area grocersMarella fields the deeper lineupSfoglini sits further up the premium end
Marella
Sfoglini
24
brand power
23
23
products
7
3
categories
1
10
subcategories
2
5
grocers
6
45.3¢
price per oz
55.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marella▭ Sfoglini
Distribution · 30% of score21·25
M
S
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score85·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marella
only Sfoglini
no top category Marella doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marella · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marella · Sfoglini
