Margaritaville vs Censea · Bay Area shelf head-to-head
Margaritaville and Censea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Censea carries more Brand PowerCensea is in more Bay Area grocersCensea fields the deeper lineup
Margaritaville
Censea
16
brand power
22
4
products
8
2
categories
1
3
subcategories
1
2
grocers
3
$8.24
avg price
$23.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Margaritaville▭ Censea
Distribution · 30% of score8·13
M
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Margaritaville
only Censea
no top category Margaritaville doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Margaritaville · 1
only Censea · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Margaritaville · Censea
