Mariani vs Patience Fruit & Co · Bay Area shelf head-to-head
Mariani and Patience Fruit & Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani is in more Bay Area grocersMariani fields the deeper lineupPatience Fruit & Co sits further up the premium end
Mariani
Patience Fruit & Co
35
brand power
12
17
products
3
3
categories
1
11
subcategories
2
6
grocers
4
$1.06
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Patience Fruit & Co
Distribution · 30% of score25·17
P
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mariani
only Patience Fruit & Co
no top category Mariani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mariani · 3
only Patience Fruit & Co · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Patience Fruit & Co
