Mariani vs Solely: Dried Fruit · Bay Area shelf head-to-head
Mariani and Solely: Dried Fruit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerSolely: Dried Fruit is in more Bay Area grocersMariani fields the deeper lineupSolely: Dried Fruit sits further up the premium end
Mariani
Solely: Dried Fruit
35
brand power
12
17
products
2
3
categories
1
11
subcategories
1
6
grocers
8
$1.06
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Solely: Dried Fruit
Distribution · 30% of score25·33
S
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mariani
only Solely: Dried Fruit
no top category Mariani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Solely: Dried Fruit · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Solely: Dried Fruit