Lining them up…
Marieke Gouda and Red Apple Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Red Apple Cheese doesn’t also play in.
no top category Marieke Gouda doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marieke Gouda · Red Apple Cheese
3 products in the catalog·11 products in the catalog
spans 1 category·spans 1 category · 8 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on