Marin vs Marin Kombucha · Bay Area shelf head-to-head
Marin and Marin Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin Kombucha is in more Bay Area grocersMarin Kombucha sits further up the premium end
Marin
Marin Kombucha
30
brand power
28
6
products
6
4
categories
1
5
subcategories
1
10
grocers
12
32.2¢
price per fl oz
32.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin▭ Marin Kombucha
Distribution · 30% of score42·50
M
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin
only Marin Kombucha
no top category Marin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marin · 1
only Marin Kombucha · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin · Marin Kombucha
