Marmite vs Fleischmann's · Bay Area shelf head-to-head
Marmite and Fleischmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fleischmann's carries more Brand PowerFleischmann's is in more Bay Area grocersFleischmann's fields the deeper lineupMarmite sits further up the premium end
Marmite
Fleischmann's
22
brand power
27
3
products
7
2
categories
1
7
grocers
11
$2.06
price per oz
$3.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marmite▭ Fleischmann's
Distribution · 30% of score29·46
M
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marmite
only Fleischmann's
no top category Marmite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marmite · 2
only Fleischmann's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marmite · Fleischmann's