Marmite vs Kal · Bay Area shelf head-to-head
Marmite and Kal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kal carries more Brand PowerMarmite is in more Bay Area grocers
Marmite
Kal
22
brand power
28
3
products
5
2
categories
1
7
grocers
2
$2.06
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marmite▭ Kal
Distribution · 30% of score29·8
M
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marmite
only Kal
no top category Marmite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marmite · Kal