Marmite vs Solgar · Bay Area shelf head-to-head
Marmite and Solgar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solgar carries more Brand PowerMarmite is in more Bay Area grocersMarmite sits further up the premium end
Marmite
Solgar
22
brand power
32
3
products
2
2
categories
1
7
grocers
2
$11.75
avg price
$18.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marmite▭ Solgar
Distribution · 30% of score29·8
M
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marmite
only Solgar
no top category Marmite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marmite · 6
only Solgar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marmite · Solgar