Mars vs M&m's · Bay Area shelf head-to-head
Mars and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's carries more Brand PowerM&m's is in more Bay Area grocersM&m's fields the deeper lineupMars sits further up the premium end
Mars
M&m's
29
brand power
46
14
products
48
1
categories
2
2
subcategories
2
7
grocers
13
$17.31
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mars▭ M&m's
Distribution · 30% of score29·54
M
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mars
no top category M&m's doesn’t also play in.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mars · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mars · M&m's
