Marshall's Farm vs Manukora · Bay Area shelf head-to-head
Marshall's Farm and Manukora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm fields the deeper lineupManukora sits further up the premium end
Marshall's Farm
Manukora
33
brand power
27
21
products
9
1
categories
1
7
grocers
7
$1.32
price per oz
$6.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Manukora
Distribution · 30% of score29·29
M
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Manukora doesn’t also play in.
only Manukora
no top category Marshall's Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marshall's Farm · 3
only Manukora · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Manukora