Marshall's Farm vs Nature Nate's · Bay Area shelf head-to-head
Marshall's Farm and Nature Nate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerNature Nate's is in more Bay Area grocersNature Nate's fields the deeper lineup
Marshall's Farm
Nature Nate's
33
brand power
42
21
products
24
1
categories
3
7
grocers
9
$1.32
price per oz
99.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Nature Nate's
Distribution · 30% of score29·38
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Nature Nate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marshall's Farm · 2
only Nature Nate's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Nature Nate's
