Marshall's Farm vs Now Designs · Bay Area shelf head-to-head
Marshall's Farm and Now Designs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineup
Marshall's Farm
Now Designs
33
brand power
23
21
products
3
1
categories
1
7
grocers
1
$18.00
avg price
$35.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Now Designs
Distribution · 30% of score29·4
N
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Now Designs doesn’t also play in.
only Now Designs
no top category Marshall's Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marshall's Farm · 6
only Now Designs · 0
no exclusive doors — everywhere Now Designs is, Marshall's Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Now Designs