Maruchan vs Snapdragon · Bay Area shelf head-to-head
Maruchan and Snapdragon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapdragon carries more Brand PowerSnapdragon sits further up the premium end
Maruchan
Snapdragon
33
brand power
39
18
products
16
2
categories
3
10
grocers
10
31.4¢
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maruchan▭ Snapdragon
Distribution · 30% of score42·42
M
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maruchan
only Snapdragon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maruchan · 4
only Snapdragon · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maruchan · Snapdragon
