Marukome vs Aedan Fermented Foods · Bay Area shelf head-to-head
Marukome and Aedan Fermented Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aedan Fermented Foods carries more Brand PowerAedan Fermented Foods is in more Bay Area grocers
Marukome
Aedan Fermented Foods
7
brand power
20
4
products
5
2
categories
1
2
subcategories
2
2
grocers
4
$7.42
avg price
$17.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukome▭ Aedan Fermented Foods
Distribution · 30% of score8·17
M
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukome
only Aedan Fermented Foods
no top category Marukome doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marukome · 1
only Aedan Fermented Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukome · Aedan Fermented Foods