Mary Kitchen vs Libby's · Bay Area shelf head-to-head
Mary Kitchen and Libby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Libby's carries more Brand PowerLibby's is in more Bay Area grocersLibby's fields the deeper lineup
Mary Kitchen
Libby's
20
brand power
41
2
products
11
1
categories
7
6
grocers
10
45.4¢
price per oz
38.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary Kitchen▭ Libby's
Distribution · 30% of score25·42
M
L
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary Kitchen
no top category Libby's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary Kitchen · 1
only Libby's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary Kitchen · Libby's