Mary's Gone Crackers vs Nufs Superfood · Bay Area shelf head-to-head
Mary's Gone Crackers and Nufs Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers carries more Brand PowerMary's Gone Crackers is in more Bay Area grocersMary's Gone Crackers fields the deeper lineup
Mary's Gone Crackers
Nufs Superfood
46
brand power
11
31
products
3
2
categories
1
16
grocers
1
$6.20
avg price
$6.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's Gone Crackers▭ Nufs Superfood
Distribution · 30% of score67·4
N
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
only Nufs Superfood
no top category Mary's Gone Crackers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's Gone Crackers · Nufs Superfood
