Mary's Gone Crackers vs Raincoast Crisps · Bay Area shelf head-to-head
Mary's Gone Crackers and Raincoast Crisps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers carries more Brand PowerMary's Gone Crackers is in more Bay Area grocersMary's Gone Crackers fields the deeper lineupRaincoast Crisps sits further up the premium end
Mary's Gone Crackers
Raincoast Crisps
46
brand power
26
31
products
4
2
categories
1
16
grocers
11
$1.49
price per oz
$1.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's Gone Crackers▭ Raincoast Crisps
Distribution · 30% of score67·46
R
carried in 16 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
only Raincoast Crisps
no top category Mary's Gone Crackers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's Gone Crackers · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's Gone Crackers · Raincoast Crisps
