Mary's Gone Crackers vs Wellington · Bay Area shelf head-to-head
Mary's Gone Crackers and Wellington, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers carries more Brand PowerMary's Gone Crackers is in more Bay Area grocersMary's Gone Crackers fields the deeper lineupMary's Gone Crackers sits further up the premium end
Mary's Gone Crackers
Wellington
46
brand power
11
31
products
6
2
categories
1
16
grocers
4
$1.49
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's Gone Crackers▭ Wellington
Distribution · 30% of score67·17
W
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
only Wellington
no top category Mary's Gone Crackers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mary's Gone Crackers · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's Gone Crackers · Wellington