Marzetti vs Litehouse · Bay Area shelf head-to-head
Marzetti and Litehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Litehouse carries more Brand PowerLitehouse is in more Bay Area grocersLitehouse fields the deeper lineup
Marzetti
Litehouse
21
brand power
42
7
products
29
2
categories
6
5
subcategories
14
1
grocers
5
$5.56
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marzetti▭ Litehouse
Distribution · 30% of score4·21
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marzetti
no top category Litehouse doesn’t also play in.
only Litehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marzetti · 0
no exclusive doors — everywhere Marzetti is, Litehouse is too.
only Litehouse · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marzetti · Litehouse