Masala Chai Company vs Stash · Bay Area shelf head-to-head
Masala Chai Company and Stash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stash carries more Brand PowerStash is in more Bay Area grocersStash fields the deeper lineupStash sits further up the premium end
Masala Chai Company
Stash
10
brand power
43
3
products
31
1
categories
1
1
subcategories
7
1
grocers
13
$11.69
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masala Chai Company▭ Stash
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masala Chai Company
no top category Stash doesn’t also play in.
only Stash
no top category Masala Chai Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masala Chai Company · 0
no exclusive doors — everywhere Masala Chai Company is, Stash is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masala Chai Company · Stash