Masala Chai Company vs Twinings · Bay Area shelf head-to-head
Masala Chai Company and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineupTwinings sits further up the premium end
Masala Chai Company
Twinings
10
brand power
47
3
products
54
1
categories
1
1
subcategories
6
1
grocers
14
62.8¢
price per oz
$38.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masala Chai Company▭ Twinings
Distribution · 30% of score4·58
M
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masala Chai Company
no top category Twinings doesn’t also play in.
only Twinings
no top category Masala Chai Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masala Chai Company · 0
no exclusive doors — everywhere Masala Chai Company is, Twinings is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masala Chai Company · Twinings