Mason Dixie vs Jimmy Dean · Bay Area shelf head-to-head
Mason Dixie and Jimmy Dean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineupMason Dixie sits further up the premium end
Mason Dixie
Jimmy Dean
38
brand power
53
11
products
42
4
categories
5
4
subcategories
6
8
grocers
10
$3.62
price per item
$2.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Jimmy Dean
Distribution · 30% of score33·42
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Breakfast2 vs 1 SKUs
3% of shelf
only Mason Dixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mason Dixie · 4
only Jimmy Dean · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Jimmy Dean
