Mason Dixie vs Red Lobster · Bay Area shelf head-to-head
Mason Dixie and Red Lobster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineupMason Dixie sits further up the premium end
Mason Dixie
Red Lobster
38
brand power
29
11
products
7
4
categories
4
4
subcategories
6
8
grocers
5
$3.62
price per item
89.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Red Lobster
Distribution · 30% of score33·21
R
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mason Dixie
only Red Lobster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mason Dixie · 6
only Red Lobster · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Red Lobster