Mast vs Sugarfina · Bay Area shelf head-to-head
Mast and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineup
Mast
Sugarfina
13
brand power
35
5
products
126
1
categories
2
1
subcategories
5
1
grocers
2
$9.34
avg price
$11.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mast▭ Sugarfina
Distribution · 30% of score4·8
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mast
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mast · 0
no exclusive doors — everywhere Mast is, Sugarfina is too.
only Sugarfina · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mast · Sugarfina