Matcha Love vs Ito En · Bay Area shelf head-to-head
Matcha Love and Ito En, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ito En carries more Brand PowerIto En is in more Bay Area grocersIto En fields the deeper lineupMatcha Love sits further up the premium end
Matcha Love
Ito En
21
brand power
30
3
products
9
1
categories
1
2
subcategories
2
5
grocers
9
44.0¢
price per fl oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matcha Love▭ Ito En
Distribution · 30% of score21·38
M
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Matcha Love
no top category Ito En doesn’t also play in.
only Ito En
no top category Matcha Love doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Matcha Love · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matcha Love · Ito En
