Mate Factor vs Yogi Tea · Bay Area shelf head-to-head
Mate Factor and Yogi Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yogi Tea carries more Brand PowerYogi Tea is in more Bay Area grocersYogi Tea fields the deeper lineupYogi Tea sits further up the premium end
Mate Factor
Yogi Tea
10
brand power
52
4
products
46
1
categories
1
2
subcategories
4
7
grocers
18
$12.65
avg price
$6.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mate Factor▭ Yogi Tea
Distribution · 30% of score29·75
M
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mate Factor
no top category Yogi Tea doesn’t also play in.
only Yogi Tea
no top category Mate Factor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mate Factor · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mate Factor · Yogi Tea