Mateina vs Clean Cause · Bay Area shelf head-to-head
Mateina and Clean Cause, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clean Cause carries more Brand PowerClean Cause is in more Bay Area grocersClean Cause fields the deeper lineup
Mateina
Clean Cause
13
brand power
39
3
products
26
2
categories
1
1
grocers
12
$2.99
avg price
$4.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mateina▭ Clean Cause
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mateina
only Clean Cause
no top category Mateina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mateina · Clean Cause
