Mavis vs Sun-maid · Bay Area shelf head-to-head
Mavis and Sun-maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun-maid carries more Brand PowerSun-maid is in more Bay Area grocersSun-maid fields the deeper lineupMavis sits further up the premium end
Mavis
Sun-maid
12
brand power
46
2
products
22
1
categories
3
1
subcategories
6
2
grocers
13
$21.66
avg price
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mavis▭ Sun-maid
Distribution · 30% of score8·54
M
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mavis
no top category Sun-maid doesn’t also play in.
only Sun-maid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mavis · Sun-maid