Mavuno Harvest vs Tropical Fields · Bay Area shelf head-to-head
Mavuno Harvest and Tropical Fields, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mavuno Harvest carries more Brand PowerMavuno Harvest is in more Bay Area grocersMavuno Harvest fields the deeper lineupMavuno Harvest sits further up the premium end
Mavuno Harvest
Tropical Fields
48
brand power
15
32
products
4
4
categories
2
10
subcategories
3
13
grocers
1
$2.31
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mavuno Harvest▭ Tropical Fields
Distribution · 30% of score54·4
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mavuno Harvest
only Tropical Fields
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mavuno Harvest · Tropical Fields
