Maytag Blue Cheese vs Litehouse · Bay Area shelf head-to-head
Maytag Blue Cheese and Litehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Litehouse carries more Brand PowerLitehouse is in more Bay Area grocersLitehouse fields the deeper lineup
Maytag Blue Cheese
Litehouse
16
brand power
42
2
products
29
2
categories
6
2
subcategories
14
3
grocers
5
$7.65
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maytag Blue Cheese▭ Litehouse
Distribution · 30% of score13·21
M
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maytag Blue Cheese
no top category Litehouse doesn’t also play in.
only Litehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maytag Blue Cheese · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maytag Blue Cheese · Litehouse